Thanksgiving. Native Americans. Genocide. Big Chocolate.

Riveting story in Discover magazine about how Native Americans in New Mexico were drinking chocolate beverages as early as 1,000 A.D.—six hundred years before White Europeans came to America to exterminate them.

1,000 years later, how do you suppose The Prock Chocolate Corporation honors the legacy of these bold, brave indigenous peoples?

Take a look for yourself, people.






 What an irony that the etymology of the word “chocolate” has its origins in the Classical Nahuatl (aka “Aztec”) language.  In these people’s sacred tongue, the word for chocolate—xocolātl —means “bitter.”

Happy Thanksgiving.